Pro Days Sale 2022

Developed a modern, company-wide, tentpole promotional brand and creative campaign for GameStop’s annual Pro Members Only Sale Event, leveraging the existing PowerUp Rewards Pro branding. In addition, brought a new way to showcase the exclusive deals to excite millions of GameStop’s existing Pro Members, maintaining membership, driving purchases, trade-ins, and sign-ups of new Pro Members, increasing share of most valuable and loyal customer base.